Funny, true story… A Swedish couple typed Carpi into their GPS and it took them to Carpi, an industrial town at the north end of Italy instead of Capri, a famous island tourist destination.
Their typo — and blind faith in technology — sent them on an 800-mile wild goose chase.
Is Technology Leading Your Company in the Right Direction?
That’s a damn fine question, if I do say so myself. It’s also completely wrong.
Technology shouldn’t be leading your company anywhere. Technology should be supporting your company’s goals, not defining goals. Technology should be your accelerator, not your rudder.
Unfortunately, many consultants in our industry focus too much on technology and selling the latest (high-margin) products and not enough on your business goals. If your technology consultant or your internal IT staff doesn’t try to understand your business goals as well as you do, it’s time to find someone new.
You don’t want technology working in parallel with your business. You want your business up front leading and technology in back plowing the fields or pushing you along.
Find a Partner and Adviser for your Business Technology Needs
DedicatedIT doesn’t know your business as well as you do… yet.
The first thing that we do for any new client on our computer network support and managed services plans is to get to know you.
Before we recommend anything, we’re going to sit down with you and have a long discussion about your immediate business needs and long-range company goals. Invite us to your strategic planning meetings. Only once we have a good understanding of those goals will we be able to help you with your technology road map. For instance, when was the last time your computer networking support and services company offered to help you land new business by helping you with social media.
Let us be your travel agent as well as your GPS. Call today: 561-491-5725.
Yep, technology is like a tandem bicycle. When I posted to a bike blog that one reason our marriage had survived 40 years was that we had never tried to ride a tandem bicycle.
Another rider responded, “Wherever your marriage is headed, a tandem will get you there faster.”
Yep, technology run amok will get you to the wrong place. Faster.