iPod Giveaway – Spin on Cisco’s Marketing Plan

Cisco Wants me to Give Away iPods

Cisco wants me to call up CEOs and other members of executive teams and beg them to have a meeting with me. When they won’t, I’m supposed to offer them a box with an 8GB iPod Nano and a cool little USB Cisco video camera.

I’ve never really been good at following rules or begging for meetings, so I have decided to do this promotion a little differently. Let’s see if this works better.

Get me a Meeting and I’ll give YOU an iPod

Instead of begging CEOs to sit down for a meeting with me, I’d rather my current clients and contacts (YOU) do some introductions for me. And, because you are sticking your neck out for me, I’ll give you the iPod and the Cisco video camera, instead.

A perfect person/company to meet with would look like the following:

• CEO or executive-level person
• A company with 75 or more computer-based employees
• Highly dependent on computer systems, yet they constantly have problems
• Have remote offices and are considering video conferencing and other unified communications solutions
• PCs in the company are getting old and they need a cost-effective solution for replacement
• They need to talk about business continuity solutions now that it’s hurricane season
• Have an internal IT staff, but are looking to outsource to reduce costs and improve service levels or their internal staff needs an extra set of eyes and/or expertise in a specific area like virtualization.

If you set up the in-person meeting with an executive in South Florida, with three of the seven bullet points above, and the executive actually attends the meeting, I’ll send you the 8GB iPod Nano. That is assuming that I still have one left – I’ve got five of them.

What’s in it for them?

Besides meeting with one of the premier technology thought leaders in South Florida, I’ll offer any serious executive a network assessment worth $1000.

Here are my Meeting Promises

• The meeting will last no longer than an hour, unless your contact wants me to stay longer.
• If your contact isn’t sufficiently amused or informed by the 15 minute mark, they can give me the boot.
• We will discuss anything that is on their mind in regards to IT, and I will offer to help where possible.

If you have a good contact that you think could be a good candidate for a meeting, please contact Adam Steinhoff (asteinhoff@dedicatedit.com / 561-491-5725).

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