Twitter is an Excellent Tool – Use It!
Some of you are using Twitter, some of you are not. Those who use it may not understand the power that Twitter gives you to control your brand. Those who don’t use it make jokes about the people who do. Generally saying things like “I don’t care what you had for breakfast,” or “do people really need to know what you are doing all the time?”
My answer is: no, people don’t need to know what I’m doing every minute of the day. However, if people are going to tell me what they are thinking, I’m going to use it to my advantage. You should be, too.
Search Twitter to Find Your Next Client
Own a bar? Look for people near zip code 33401 who need a drink.
Own a restaurant? Look for people near zip code 33401 looking for a place to eat. Or, keep track of how bad the food at your competitors’ (or you) is.
Regional cleaning service? People talking about cleaning within 50 miles of 33417.
Respond to them with an Offer
Take the restaurant “bad food” example from above. This is a perfect time for your restaurant to fix the problem (if it was yours) or offer the person a free meal at your restaurant to try to lure people away from your competition.
Twitter Marketing Help
While DedicatedIT is not a marketing company trying to get your marketing business, I am very interested in using social tools to better our and our clients’ businesses. If you want to bounce some ideas off me, please leave me a comment or give me a ring. I’d love to talk with you.
How would unsolicited commercial twitmail be less annoying than unsolicited commerical email, AKA Spam.
I’m probably missing something, but I’d rather have LESS contact with folks trying to sell me something than MORE.
The problem with electronic marketing is that it has shifted the cost of doing business from the marketer, who used to have to pay for printing, postage, etc., to the recipient, who has to increase bandwidth to handle the unwanted mail, who lose productivity while employees determine if it’s legit mail or spam and the viri and other problems that sneak in with the UCE.
Then, there’s the lost business when an important message or order gets shuffled off to the spam filter as a false positive.
Tell me where my train went off the tracks.
Ken,
The difference between standard SPAM (broadcast to everyone regardless of whether they have a ‘size’ problem or that particular appendage at all) and this is that I’m able to target directly to someone who is likely to want what I am telling them/offering them. To me, that is cutting down on the amount of SPAM on the Internet.
Maybe my search of “need a drink” was a little too broad. What if the person had typed “where should I go to get a drink?”
Would that make them fair game for my business to offer them a free one if they come to my establishment?
Also, you can always choose to ignore someone if they become too pushy.
I never met a salesdroid who hadn’t convinced himself (herself) that their product or service was EXACTLY what I needed to make my life complete.
If I open the door and ask, “I’m new in town and am looking for a drink,” I guess I’m fair game.
I can envision getting mail from bottled water companies, every bar in town and at least one Good Samaritan who says, “If ye thirst, I will give you drink.”
I’m not convinced that the number of responses would be smaller if I said, “I’m in town for two days on business and I’d like to find somewhere quiet for a drink where I can sit with my laptop working on a proposal without being confined to my hotel room. I don’t want to hear loud music or folks cheering for their team. I like to have a flow of people around, but I don’t particularly want to socialize while I’m working.”
I bet I’d still get an invite from your sports bar.
Just saw an article about a restaurant in Orlando using Twitter to build brand loyalty. This stuff is catching on.
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When Ted Murphy got on Twitter to praise a burrito he had just eaten at Panchero’s Mexican Grill, he didn’t expect a response.
But he got one, quickly. Someone at Panchero’s sent him a “tweet” back, saying, “Glad you’re enjoying lunch!”
“It just made me feel like they were kind of involved in my world,” said Murphy, founder and chief executive officer of an Orlando company that connects bloggers with advertisers.
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http://www.orlandosentinel.com/business/orl-social-media-restaurants-twitter-053009,0,3116132.story